As you consider who to trust with the distribution of your press release, keep this in mind. Many press release distribution services will distribute press releases by sending them to an unknown, unverified list of email address, in many cases, having no prior consent or relationship with Journalists.
This is sometimes called "Spamming" your press release. SBWire believes the best way to distribute your press release is to get it to those journalists who choose to receive information about your company based on your company history, location, industry and various other factors.
Many companies offering press release distribution do not have any controls in place to manage the quality of the press releases distributed by their network. The problem with this is that journalists will choose to no longer receive, or block releases from these networks. By setting standards for the quality of press releases we distribute, we are able to make the job of journalists easier, which keeps them interested in the news we distribute.
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