Edona Brings Mineral Make Up to the Masses
One of the most notable business trends of the last 20 years has been increased consumer awareness when it comes to natural products. People care more than ever before about what they put in, or on their bodies. Affluent consumers want to be sure that the products they buy are ethically sourced and safe. No business that markets directly to consumers has avoided this, and the cosmetic industry is no different. The growing trend for natural mineral make up, free from unnatural additives, exemplifies this.