Posted on Tuesday, October 09, 2012 at 12:15 pm CDT
According to a study recently published in Economic Journal, researchers who analyzed restaurant online reviews and ratings at Yelp.com found that when using a 1 through 5 system to rank, a half of a star rating increase meant a 19% greater chance the restaruant's tables would be full during peak periods. This study found that the increase was completely independent of changes in the prices, food or service quality.
Source: MAPS Reputation Management