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Houston Author Meets With the Chicken Soup for the Soul co-creator!

Humble, TX -- (SBWIRE) -- 08/01/2007 -- Locally she might be known as Carmen Wisenbaker. But, nationally and internationally, she’s known by her pen name, Casey Lee. Recently, Casey was in Los Angeles meeting with Mark Victor Hansen, the co-creator of the “Chicken Soup for the Soul” books. They were discussing strategies for Casey to use in promoting her new book, “52 Ways to Become Famous [and Sometimes Infamous]” (Penworth Publishing).

Some of the ideas discussed between Mark Victor and Casey included the use of creative placement and radio programs. And Casey did not take these suggestions lightly. She started her campaign in mid July and has already been “on the air” with more than 54 radio stations across the country and in Canada. She has also been featured in articles published by the Associated Press and on Match.com, has been spotlighted as the Sweepstakes prize on DivaVillage.com, has been quoted in career books through StyleCareer, and is now a regular columnist for numerous other publications.

Over the last 28 years, Casey has worked with renowned experts and celebrities promoting them to the media and the world. She truly believes that no matter what business or career a person is in, without the right publicity and marketing, they will never truly know the success they’re meant to enjoy. Thus she wrote this book to show others how to do just that.

This delightful book uses a lot of humor in the beginning by listing some comical and obvious ways others have achieved fame. The last seven chapters explain the real nitty-gritty of carrying out a solid publicity campaign. In the very back is Casey’s very own “Million Dollar Rolodex”, which lists hundreds of contacts that are most used in the public relations industry.

Jeff Crilley, who is an Emmy Award winning TV reporter and author of “Free Publicity”, said, “If you only use one idea from this book, it’s already paid for itself a zillion times over. Casey has nailed it! She’s taken all her media savvy and boiled it down into an easy-to-read gem. It’s a must-read for anyone who’s tired of being invisible!”

“52 Ways to Become Famous” is available through Amazon.com or online through the publisher at www.penworth.com.

Casey Lee, known as “The Publicity Diva” and “Reality TV Expert” is a delightful and entertaining speaker, accomplished author, and seasoned publicist. She has also written “How to Get Booked on Reality TV” and “5 Key Steps in Becoming and Expert.” To contact Casey, call 281-404-5019 or send an email to Casey@ThePublicityDiva.com.

Photos are available at http://www.penworth.com/casey_photos.html.

Carmen Wisenbaker
Penworth Publishing and Publicity
281-404-5019
http://www.penworth.com