Tokyo, Japan -- (SBWIRE) -- 01/11/2019 -- The Social Media Marketing Software market was valued at USD 16.27 billion in 2019 and is expected to reach a value of USD 35.27 billion witnessing a CAGR of +15%, during the forecast period of 2019-2023. Digital marketing is the process of creating and maintaining a compelling and cohesive online presence

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Digital marketing software offers the prospect of improving the customer interaction through various sources such as instant messaging systems, social networking sites, and mobile apps. The rise in adoption of digital marketing software is attributable to the increase in digital marketing budgets in organizations, widespread social media platforms

Based on industry vertical, it is classified into retail, media & entertainment, manufacturing, high-tech & IT, Banking, Financial Services, and Insurance (BFSI), and others. By geography, it is analyzed across North America, Europe, Asia-Pacific, and LAMEA including country level analysis for each region.

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The key players operating in the global digital marketing software market include Adobe Systems, Oracle Corporation, IBM Corporation, SAP AG, Microsoft Corporation, Salesforce.com, Inc., HubSpot, Inc., Marketo Inc., SAS Institute, Inc., and HP Development Company, L.P.

Increasing demand for handling large amounts of unstructured and structured data is a critical function for having a shorter responsive time thus fueling market growth. Sprouting need of big data analytics in digital marketing and increasing the budget for digital marketing by many companies world-wide is expected to create opportunities for market growth.

Major Factors Report:
Global Social Media Marketing Software Market Research Report
- Global Economic Impact on Industry
- Global Supply (Production), Consumption, Export, Import by Regions
- Global Production, Revenue (Value), Price Trend by Type
- Global Market Analysis by Application
- Manufacturing Cost Analysis
- Market Effect Factors Analysis
- Global Social Media Marketing Software Market Forecast

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