The present generation vehicles manufactured are equipped with many features which differ in functions performed, cost and application of the system. These features make the vehicle very comfortable for people to carry out their daily activities. This report deals with five such features - HVAC systems, power windows, power seats, heated seats and sunroofs. The HVAC systems and power windows are commonly found in most of the vehicles these days, whereas the adoption of other cabin comfort features is increasing at a slow pace due to usage of these features mainly in the luxury vehicle segment. For the ease of estimation, automotive HVAC systems are considered as a segment, and the other four systems have been included together to form the cabin comfort systems segment. These systems, as stated earlier, have varying functions in an automobile. The HVAC system helps maintain a pleasant climate inside the vehicle, while power windows ease the process of lowering or pushing up a window. Vehicle manufacturers have been equipping their vehicles with features that are not only a function, but also provide them with an added advantage over their competitors for attracting potential buyers.