Edge Tools and Service is released, after years of updates
San Francisco, CA -- (SBWIRE) -- 10/09/2012 -- Adobe unveiled a new suite called Edge Tools and Service at the “Create the Web” event in San Francisco. For the past two years, Adobe has been updating Edge, a free Web development tool designed to move the Web towards rich, interactive sites that play well on full-size desktop screens, as well as on smaller screens of smartphones and tablets. The beta of Edge was downloaded by more than half a million testers since its first availability in July 2011, and has undergone seven preview release updates over that time.
Danny Winokur, Adobe’s vice president and general manager of Interactive Development, said that Adobe’s releases are geared towards “advanc[ing] what’s possible with HTML5 and associated technologies that have become instrumental to the modern Web.” Winokur noted that not only has Adobe been developing these creation tools, but it is also been steadily working on Web standards themselves. “One of the things that is important for us, and that we believe benefits the larger Web community, is to have the Web platform – what the browsers are capable of doing – become much more expressive.”
The new Adobe suite speaks to a new world of designers and programmers, one in which the designers are far more cognizant of what developers can accomplish and vice-versa. In that sense, rather than working in isolation, designers and programmers are co-creating. Winokur also noted that the teams’ workflows have also become more task focused: “Historically we might have seen a designer and a developer using their own tools and then have a Web producer pull together all the pieces, we’re now increasingly seeing designers and developers working together.”
All of the new services and tools will be included as components for subscribers to Adobe’s Creative Cloud software subscription and download service, which costs $49.99 per month. Some of the tools are also available as standalone subscriptions, with Standalone versions of Edge Animate, Edge Inspect, PhoneGap and TypeKit costing $14.99, $9.99, $9.99 a month and $49.99 a year, respectively. The Edge Code editor is still in Preview and is currently free, while Edge Reflow was given a sneak peek at Create the Web. Edge Web Fonts is open source.
Winokur noted, “We’ve entered this most recent era of the Web where things have started to get quite exciting and the Web has really taken big leaps forward with how dynamic and programmable it has become. You can really begin to deliver much more sophisticated and much more visually beautiful and expressive application-like experiences.”
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