Amazon.com Inc. is closing down its fashion website, Endless.com
San Francisco, CA -- (SBWIRE) -- 09/29/2012 -- Endless.com will be closing as of September 27, 2012. The website, which was launched in 2007 specializing in womon’s apparel, will become part of Amazon.com/Fashion. It will also be expanding the selection of brands according to Endless.com’s front page.
Amazon is the world’s largest Internet retailer. It is upgrading Endless.com to a new apparel and accessories section of its main website, Amazon.com. There customers will be able to buy more shoes, watches, jewelry, and other accessories from more brands than ever before.
This year, Amazon.com Inc. has pushed itself farther into the fashion and apparel world becoming one of the fasted growing retailers online. This push has been partly due to the fact that EBay Inc., the biggest rival to Amazon, has always done well in the fashion departments of its site.
An Amazon Spokesman said Tuesday that, “Between Zappos, Shopbop, and Amazon, our customers have easy access to an assortment of quality brands and a variety of shopping experiences for any fashion need.”
Yahoo! Finance reports that “Amazon also has a successful flash rate sales website called MYHABIT, that has a significant focus on fashion items”.
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