JD Rucker, founder of Dealer Authority and Soshable, launches a Christian social media endeavor to spread a message of faith.
Washington, DC -- (SBWIRE) -- 12/21/2013 -- Companies operating in the secular world that promote Christian values have faced challenges in recent years as the concept of "separation of church and state" has become more encompassing to include businesses as well. Repercussions have been felt recently by companies that profess their mix business with faith, including Chick-fil-A and Hobby Lobby.
With the launch of Dealer Authority, an automotive digital marketing agency, entrepreneur JD Rucker has also launched Christian Social Media. The website is just the start of what Rucker hopes to be a company itself.
"Our skills are centered around social media and search engine optimization which we apply to our business," Rucker said. "Christian Social Media will allow us to use the same practices from a faith perspective."
Compared to other elements of the internet, the majority of faith-based websites and organizations are far behind when it comes to social media. Social news site Reddit, for example, has a strong following on their atheism subreddit with over 2.1 million subscribers while the Christianity subreddit has less than 75,000.
"There's a wide gap between what faith-based organizations are doing on social media and what the rest of the world is doing," Rucker continued. "The Pope and the Dalai Lama, for example, are the most popular spiritual figures on Twitter, but Justin Bieber has four times as many followers than both of them combined."
The Dalai Lama has over 8.2 million followers and the Pope has over 3.4 million. Justin Bieber currently has 47.8 million followers and rising.
The website for Christian Social Media is currently built on Tumblr, an irony in itself as the Yahoo-owned blogging platform is known for being a haven of porn, self-hurt, suicide letters, and depravity in general. There are plans to move the current iteration of the site to a subdomain along with other social formats once the full website is built. In the meantime, the site allows visitors to submit their faith-based messages for distribution in the form of text, videos, images, and quotes.
"This is just the start," Rucker said. "We are reaching out to Christian leaders across the world in hopes of building something that reaches the masses even more than what we currently have. It's doing well - some of our posts have been shared hundreds of times on the various social platforms - but our goal is to reach hundreds of thousands of people hungry for the message every day."
There are no plans to monetize the endeavor in any way. Advertising will not be applied and donations will not be accepted. Those wanting to contribute can do so by creating content, sharing messages, and making others aware.
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