Third is a new menswear line that is based on evolved minimalism through elevated layering.
New York, NY -- (SBWIRE) -- 04/30/2013 -- Anthony Hendrickson and Cedric Haughton are extremely excited to launch their Spring Summer 2013 T-Shirt Capsule Collection for the new diffusion line called Third NYC on Kick starter.
Third Floor New York was a high-end menswear brand inspired by nonchalant individuality. The brand fused futuristic regimental chic with an eternal youthful edge. Within a few seasons (2007-2010), Third Floor New York had garnered a strong global following of editors, stylists, and style mavens.
The popularity of Third Floor New York has given birth to the diffusion line called Third NYC. Third NYC is a luxe contemporary menswear brand inspired by evolved minimalism with cut and sew knitwear being the foundation of its design aesthetic. Forward thinking and smart design mixed with a modern twist of premium layering is what it has to offer. The team is now ready to introduce Third NYC to the world.
Generous support by backers will help Anthony and Cedric to produce their salesmen samples, fund the venue space, hire public relations, print show invitations, produce a small seasonal production run and any other expenses that will come their way.
Although they are asking for 10k, they really need to hit 20k or more to show during New York Fashion Week. If they hit our 10k mark, all backers are encouraged to still continue to give and spread the word. They ultimately need to hit 60k or more to keep the company running after the presentation for New York Fashion Week.
The team's biggest risk at the moment is operating within the time frame for shipping orders. The team will do everything in their power to ship out every backer’s rewards in a timely manner. They will update everyone on their progress just in case there are any date conflicts.
Kickstarter Page: http://www.kickstarter.com/projects/thirdnyc/third-menswear-line-new-york-fashion-week-debut
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