Use of mobile numbers benefits Apple
San Francisco, CA -- (SBWIRE) -- 04/10/2013 -- Apple has again proved that they are among the best companies in the market today. A recent report released by ComScore shows that the Apple website has gained many visitors as of late. It has now moved from No. 11 to the eighth position in the ranking of the world's most popular websites.
The Comscore totals measure the popularity of websites across the globe, and are on the basis of unique visits (rather than total) across platforms such as computers and smartphones. The Comscore company uses Media Metrix, which is a Multi-Platform to measure the visits that assists current ranking to be more precise.
Apple has gained much in the new measurement system, and has recorded nearly 115,000 visitors, which made the company jump up three spots from its previous standing.
An excerpt from the blog site of the company explains the measurement platform.
“Multi-platform audience measurement immediately changes the established view of the digital landscape, with media properties’ audience sizes increasing, in addition to changes occurring within content category rankings. The average property within the Top 100 increased its audience size by an average of 38%, and 19 of those properties had incremental mobile (i.e. smartphone and tablet) audiences that extended the reach of their desktop audiences by at least 50 percent. The properties with the greatest incremental percentage gains from mobile were Groupon (223%), Zynga (211%) and Pandora (183%).”
Google still retains first position by a wide margin. The company had over 228,000 in February alone. Facebook and Amazon took the fourth and fifth spots respectively. Both sites saw record growth during February as well. Some sites, such as Zynga and Apple itself, had the highest jump in overall growth, according to the Comscore totals.
The use of mobile user ratings have certainly assisted in Apple's new improved score. Given that mobile users are an increasing part of the online searching totals, Apple is likely to continue to improve regarding its totals.
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