Apologies and Applications: Apple Inc. Faces Difficult Times
San Francisco, CA -- (SBWIRE) -- 10/08/2012 -- With glitches in its map application, Apple shares have fallen back 2%, closing at $667.11, and ended the week with an approximate 5% loss.
The company’s Chief Executive Tim Cook apologized for the glitches in the company’s update.
While many analysts applauded the apology, Topeka Capital analyst, Brian White comments, “Apple didn’t have to apologize, but we’re glad they did,”
In his apology letter, Cook writes that the company’s goal is “to make world-class products that deliver the best experience possible to our customers.”
He reflects on the application in particular as he explains, “with the launch of our new Maps last week, we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers.
Cook explained that the company is working hard to make the application better, but suggests other services by saying, “[Customers] can try alternatives” by downloading other apps such as Bing or MapQuest.
He even went on to suggest the usage of rival companies such as Google Inc and Nokia Corp and told users they can add these applications by “going to their websites and creating an icon on your home screen to their web app.”
Apple’s announcements also included a note regarding the problems with the mapping application, where they claimed that most complaints came not from the most recent release, the iPhone 5, but from users of previous models.
He said, “Apple will improve the maps application [through the efforts of] a fleet of new engineers with prior experience.”
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