Rockville, MD -- (SBWIRE) -- 04/09/2019 -- Neck injuries emanating from rear end car impacts have garnered eyeballs in recent years. Although whiplash injuries are not usually life threatening, it can have long-term consequences. Though initial steps In light of whiplash injuries were undertaken in the 1970s with the emergence of head restraints, it was in late 1990s when Saab Automobile and Volvo Cars came up with whiplash protection seats—SAHR and WHIPS— respectively. Automotive manufacturers used this as a benchmark to augment vehicle seats apropos whiplash injury protection.

Technological developments have pushed automotive manufacturers to introduce smart equipment, as such, the use of sensors with respect to anti-whiplash seats are being witnessed to detect the repercussion at the time of collision.

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There has been myriad of anti-whiplash seat and head restraints designs, incorporating automatic smart head restraints, designs with enhanced head restraint geometry, reactive head restraint and seat, bespoke seat foam and proactive head restraints to absorb impact energy.

The reactive head restraints (RHR), introduced in 1997 as the world's first active anti-whiplash head restraint, is the standard equipment in all car models. According to the study, the reactive head restraints (RHR) system is expected to be highly sought after and is anticipated to surpass USD 500 million value. The RHR system offers multiple adjustment points to leverage head restraints to be aptly positioned for most front-seat occupants. Given the reactive head restraints (RHR) system is designed to contain the head movement of the occupant during the impact, it has aided in lessening the risk of whiplash injuries.

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Automotive Whiplash Protection System (WPS) Market: Overview

The report provides a coherent analysis on the Whiplash Protection System Market with the assistance of qualitative and quantitative analysis. The report also focuses on the dynamics of the automotive whiplash protection system (WPS) market, elucidating drivers, opportunities, restraints and trends. Further, the report delves into the segregation of the market to offer a holistic picture of automotive whiplash protection system (WPS).

The report includes preface and executive summary delineating automotive whiplash protection system (WPS) market. The report also includes market overview section which sheds light on industry evolution, market revenue projections and value chain analysis. The overview section also delves into Porters' Five Force analysis which robustly reveals the competitive scenario pertaining to automotive whiplash protection system (WPS) market. The report also has a market outlook section which delineates reimbursement scenario on basis of region and focuses on technological advancements.

Primary research and secondary research provide a dynamic analysis on automotive whiplash protection system (WPS) market. On one hand, primary source includes telephonic interview, honest views of experts which can be relied upon, unbiased views from seasoned analyst and surveys. On the other hand, the secondary sources include SEC filing, Factiva, trade journals, resourceful database and authentic paid source. The report also is bolstered by analysis through absolute dollar opportunity analysis which showcase the development of the automotive whiplash protection system (WPS) market.

Automotive Whiplash Protection System (WPS) Market: Competitive Scenario

A comprehensive analysis of competitive scenario of the automotive whiplash protection system (WPS) market is propelled by the inclusion of Porters' Five Force Analysis. The Porters' Five Force Analysis sheds light on the potential strategies employed by pertinent companies. The report is bolstered by company profile, SWOT analysis, annual revenue and strategic overview.

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