Sharewell Newswire

Bathroom Vanities on Pinterest: Tradewinds Imports Reveals New Strategy to Reach Prospective Customers

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San Diego, CA -- (SBWIRE) -- 10/15/2012 -- Tradewinds Imports (, an online bathroom vanity store specializing in unique custom cabinetry, has recently launched a new social media campaign to provide customers with what the company is calling a “social shopping and sharing experience.”

“We noticed Pinterest a little while ago and we knew right away that it was going to be something special,” says Todd Harmon, the president of Tradewinds Imports LLC.

“People shop for stylish things like furniture based on, largely, how it looks,” Harmon continues, “and traditionally, e-commerce stores like ours are a little clunky in that regard. You have to click a bunch of times to land on the product page you want, and if you want to compare it to another product, well, that’s at least a few more clicks away. By the time you’ve made it to the next one you’ve already forgotten what the first one looks like!”

Traditionally, the structure of online stores such as relies on product page models, wherein every product gets its own unique page on the site. Once on a product page, a user then will have the option to purchase the product or go back, and again sift through the pages and pages of potential listings within any given category.

Says Harmon: “With Pinterest, we have the agility to reject that model a bit. If you look at the way we organize our Pinterest, it’s similar to a classic navigation, but once you get into a category, every single product listing we have is there for you to see. You don’t have to keep clicking through page after page of results to see our cabinets; you can quickly compare and contrast our items right there on one Pinterest page.”

Each item, or “pin,” listed on the social profile includes a price tag in the top left corner of the image so potential customers can quickly weigh pricing decisions as well. The layout is clean, thanks to Pinterest’s acclaimed template and site design, and Harmon hopes that the convenience of this service will keep customers coming back for more.

But the real draw of Pinterest to a company like Tradewinds Imports, according to Harmon, is the fact that these product pages can be shared effortlessly between users by “re-pinning” the products.

“When people are on a shopping website trying to buy something, they’re not going to take the time to click the Facebook ‘Like’ button on your product page. They came there to shop, not to share. But Pinterest is social; it’s more about ideas and inspiration than buying stuff. So if we are sharing our products on the site, and someone sees a vanity… that catches their eye, and they decide to tell their friends, we are getting more brand exposure.”

Harmon hopes that this brand exposure will help Pinterest users think of Tradewinds Imports when they do finally get around to remodeling their bathroom. Users are not able to purchase products directly from the Tradewinds Imports Pinterest page; rather, by clicking through a Pin, they will be taken directly to the corresponding product page on the domain. The primary goal is not to make the sale immediately, but to reach out to a community of people who are looking for bathroom decorating ideas and build relationships with those users.

Tradewinds Imports has been selling vanities online since 2007, and they have been designing and manufacturing their own unique modern bathroom cabinets since 2010. They offer free shipping on all orders placed within the United States with a 2 to 3 week shipping time. Pinterest was launched in 2010 and has quickly taken the social media world by storm, allowing users to easily share their interests through a predominantly visual medium. Click to check out the bathroom vanities Pinterest profile.

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