Yahoo Joining Specialized Advertising Techniques
San Francisco, CA -- (SBWIRE) -- 10/05/2012 -- As of Thursday, September 27, Yahoo will be joining Microsoft’s Bing in changing its search tactics to a more specialized format.
Media.net and Yahoo are now in a long-standing contract that will help Yahoo provide contextual advertisements to its users. The contract will allow Yahoo to manage Media.net, which has 400 employees. The company plans to expand up to 500 employees by the end of the year. Media.net, in turn, will manage relationships with Web publishers
Since Yahoo is competing not only with Bing, the move will be a way for it to rival Google’s Adsense service, though not directly.
Divyank Turakhia, Media.net’s founder and Chief Executive Officer, explains, "This is what they will use additionally," Turakhia said. "It will allow them to create a lift in the overall revenues they're generating."
As Yahoo is currently under new management, with Marissa Mayer at the helm. The company is attempting to regain some of its former glory.
This collaboration is one of the steps Yahoo has taken to make itself a competitor to be reckoned with among Bing, Google AdSense, and other more commonly used search websites.
The new program that Yahoo will be using is going to be available only in Canada, the United States, and the United Kingdom in websites that get excessive traffic.
There are no plans yet for any expansion other than that.
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