The director of Birmingham SEO and online marketing company SEO it Right, has urged caution amongst local businesses that rely solely on organic search traffic for internet revenue and lead generation.
Birmingham, West Midlands -- (SBWIRE) -- 09/17/2013 -- The director of Birmingham SEO and online marketing company SEO it Right, has urged caution amongst local businesses that rely solely on organic search traffic for internet revenue and lead generation. Adam Berry, online marketer and director of the Four Oaks based business is encouraging businesses to embrace the potential of social audiences when creating online marketing strategies, rather than depending entirely on traffic through organic search.
SEO it Right helps businesses to increase traffic and grow their visibility online through a combination of content marketing, social media and SEO PR. Over the past twelve months the company has moved away from reliance upon search engine optimisation alone to introduce new services that will complement and enhance online marketing campaigns.
The business now manages social media campaigns for 50% of their clients – driving increased traffic to websites, building brand awareness through social engagement and spreading the reach of company news and updates through social syndication.
“Google’s dominance of search and the increasing fluctuations we are seeing in search engine results means many businesses can no longer rely solely on traffic from particular key search terms. With rankings often changing dramatically from one day to the next, and personalised or ‘signed in’ searches skewing actual results, it is important that businesses do not put all of their eggs in one basket.” said Mr Berry.
With Facebook reported to already get more traffic in the UK than Google, the importance of social traffic has never been more pertinent. As SEO it Right have developed and enhanced their service, so too should businesses that want to find a more reliable source of targeted traffic.
“We would strongly recommend building social engagement and syndication into an online marketing strategy as not only will it give your website another traffic source but it will help you to engage with the people and organisations who might be interested in your products or services. “ Adam added.
More information on the relevance of social interaction can be found by visiting the SEO it Right website.
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