Albany, NY -- (SBWIRE) -- 06/07/2018 -- Cayenne pepper is a variety of red colored capsicum annuum, which is moderately hot and is extensively used in Indian cuisine. Cayenne pepper is used to flavor dishes either in raw form or in powdered form. In 19th century, cayenne pepper were popularly known as C. longum. Tropical and temperate zones are ideal for the cultivation of cayenne pepper and prefer moist, warm, nutritious soil to get matured. Chilli powder commercially sold in the markets can be a blend of different peppers, but cayenne powder is made up of pure cayenne peppers only, which distinguish it from other chilly powders. Cayenne pepper by weight is a rich source of vitamin E, vitamin A, vitamin C, vitamin B6, Riboflavin, manganese and potassium.

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As demand for cayenne pepper in the food and beverages, along with dietary supplement products is increasing day by day and there are only handful of companies who are producing pure cayenne pepper. Cayenne pepper for years has only be used only been used in food products but owing to cayenne pepper's properties, now it is used in different verticals. Moreover, many other companies are shifting towards flavours industry to extend and reach to global market, which is expected to bolster the growth of the cayenne Pepper market.

The cayenne pepper consumption in many developed as well as developing nations has increased in past few decades due to rising food consumption and its other beneficiary effects on mind and body
Consumers are becoming aware about the benefits of cayenne pepper which in turn is surging the demand for cayenne pepper based products. Thus, enhancing the sales for organic cayenne powder as well, which is mostly preferred by the consumers of western world. Cayenne pepper is known to improve digestive health, boost metabolism, control blood pressure and prevent cancer among others. Cayenne Pepper is beneficial nearly in all kinds of ailments, from pain to infections. Cayenne pepper also promotes healthier skin and helps in detoxification of body, improves immunity and heal toothaches. As a result of these properties, demand for cayenne pepper is expected to witness an increasing demand in the market.

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Some of the key players operating in the global cayenne pepper market are: McCormick & Company, Zatarain's, Frontier Natural Products Co-op, Mars, Incorporated, Foodmax, HerbAffair, Indus Organics, Badia Spices, Adams Flavors, Foods & Ingredients LLC, Hoyt's Food, GYMA Food Industries LLC, Soofer Co., Inc., WILD OATS MARKETING, LLC, Spicely Organics, Starwest Botanicals and Greenfields among others.

Cayenne pepper market is highly dynamic in nature as demand and supply equation keeps on shifting from one edge to the other. The consumer buying behavior continues to be influenced by the internet, as buyers spend more time in researching products from different companies before arriving at a decision. All manufacturers have an online presence, but today, consumers are looking for an interactive web experience. However, this doesn't take away from the fact that consumer experience at retail dealers remains as important as before. The role of retail and online support is no longer limited till the sale, and customer satisfaction after sale is of paramount importance. The growing preference of consumers for the digital medium has prompted manufacturers to maintain strong digital presence. However, new entrants in the market can sight this as an opportunity to build these mediums as direct sales channels and enhance its presence for cayenne pepper market.