Philadelphia, PA -- (SBWIRE) -- 05/07/2019 -- At Barbera's on the Blvd, the Ram Truck Brand showcases the leadership, integrity and hard work that the brand has come to be known for over the last several years. With its award-winning truck series, the Ram Truck Brand is a favorite of Philadelphia Ram customers that visit Barbera's on the Boulevard in the great northeast. Gary Barbera said, "The new Ram Trucks are really elegant, and we're excited to see how the brand will evolve over the next couple of years."
Understanding the value of marketing and impact of each campaign, Charitable Minded Philly Car Guy, Gary Barbera, went on to say, "I'm excited for the new Ram Truck Brand marketing campaign to launch. The 4-part video series has some great people in it with Eclipse award-winning trainer, Todd Pletcher; professional saltwater fly fisher, Alex Lovett-Woodsum; and third-generation owner of Texas-based Louie Mueller BBQ, Wayne Mueller. And I have to say, I've always been a fan of the song "Go Your Own Way."
Stop in to Barbera's on the Boulevard to hear "Go Your Own Way", see the 4-part video series or check out one of the class-leading features in the Ram light-duty and heavy-duty trucks. (FCA)
About Gary Barbera's on the Boulevard and BarberaCares – Proud Recipient of Family Business Awards
Gary Barbera's on the Boulevard proudly celebrates their 30th anniversary since swinging open the doors showcasing Dodge, Ram, Chrysler, Jeep, and CPOV vehicles collaborating with its own Philadelphia's Credit Connection- On-Site Instant Auto Credit. Over 1,000 vehicles, including 300 Jeeps Cheap, Barbera's Autoland is recognized by FCA as Philadelphia's #1 volume dealer in both new and pre-owned vehicles for decades. Getting their start as a Dodge dealer has propelled them to be the #1 Dodge Dealer in 6 states (PA, NJ, DE, MD, VA and WV) since the start, while receiving Chrysler's highest accolade, J D Power certification.
The Barbera Culture is rooted in the belief that "Business Comes Where It is Invited and Stays where It is Well Treated". The Barbera organization hires hospitality and trains talent, instilling within every single employee the philosophy of guest hospitality, consistent service, and gratefulness for the client's most precious gift of their precious time. Their proudest moments are when they are welcoming back families who have purchased 9-10 cars, and who send their friends and family. The biggest compliment is the wonderful, thoughtful gift of a referral of family and friends.
The Barbera family credits their parents with instilling the Barbera Culture of Hospitality, Family Values, and Work Ethic. Their mother, Rita Barbera—known to all as "Lovely Rita"—was kind, socially conscience, and valued family and hardwork. Their father, Eugene Barbera, planted the automotive seed through his business, Palm Auto, a carwash, gas station, auto repair, and body shop center located in Fishtown before it bloomed into the sprawling area it is today. The Barbera family would work for their father as children, inspired by their father's work ethic and client satisfaction standards. Their dad said, "Hard work never hurt anyone, but aggravation sure will kill you."
Honored to be recognized with The Family Owned Business Award for dual accolades—Gary Barbera's on the Boulevard for positively impacting their communities economically and BarberaCares for Community Service Excellence.
BarberaCares principles of Support, Enhance, and Inspire lead the way in community service, including broadcasting their "Don't Text and Drive" campaign and "Keep the Boulevard Safe" message to everyone, especially the young. Proud to be the inaugural partner of Governor Edward G. Rendell's Adopt-A-Highway state wide clean up initiative from the ground up, 1000's of Turkey and Winter Coat hand deliveries to underserved sections of the city such as Strawberry Mansion, massively leading the way in Solar Recycling Cans around the city. Support of Philadelphia's finest including P.A.L., honoring Veterans for their service and sacrifice. Of course, 1000's of individuals, children, families, youth groups, churches, and synagogues have been added to the list of those being assisted by BarberaCares over the 3 decades.
Their Philly famous mascot, the Barbera Bear, can be seen helping out and entertaining during parades and community clean-ups. Gary Barbera's Autoland is also known for being where the Stars buy their Cars! It all began with Jim McMahon and Doug Pederson as a young Quarterback in the 90's with many, many stars in between and after. Now, it's Coach Doug Pederson, and he's been driving Barbera for decades! Now it's your turn. I would be remorse if I didn't ask you….
Is Barbera the Best… Boy I Guess!