Ecigarettes sales still small compared to cigarette smoking, but gaining due to increase smokng bans
San Francisco, CA -- (SBWIRE) -- 09/27/2012 -- Electronic cigarettes have been taking advantage of the smoking bans that have taken effect over the last few years. In more recent years, U.S. tobacco companies came out with a wide range of smokeless products including the battery-powered e-cigarettes and throat lozenges laced with tobacco. Lorillard, Altria Group Inc., and Reynolds American Inc. have tried a variety of marketing strategies, which included positioning products in such a way that nicotine addicts can thumb their noses up at the anti-smoking policy.
It seems to be hard to persuade smokers to give up lighting up a standard cigarette and substitute them for e-cig or lozenge. These Ecigarettes only account for about 1% of the $90 billion cigarette market. As U.S. smokers puff less each year, due to increased cigarette taxes and smoke-free zones, the industry is trying to give discounts on various products. The volume of cigarette sales have fallen at an annual rate of 3-4%, while the sales of smokeless products. These products include chewing tobacco, which has grown more than 7% between 2010 and 2011.
The tobacco companies call the electronic cigarette the “holy grail” due to the fact that it accomplishes the flavor, the ritual, and the cravings of a tobacco cigarette. The dissolvables, which are consumed like a lozenge and contain tobacco, are another smokeless alternative. However, they lack a certain punch that smokers are looking for, such as the ritualistic behavior that comes with smoking. The e-cigarettes, mimic the look, taste, and feel of a traditional cigarette without all the smoke and ash. More than two-million people use e-cigarettes in the U.S., according to the Tobacco Vapor Electronic Cigarette Association, an industry group.
YourEcigarette.Com (http://www.YourEcigarette.Com) Electronic cigarettes offer the same taste, look, and feel as a traditional cigarette without the harmful effects of smoke inhalation and secondhand smoke. Visit www.YourECigarette.com for more information on all the different styles and types of E cigarettes online and accessories. It offers a valuable solution to standard tobacco smoking, without all the harmful effects of cigarettes.
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