Concentrates in Austria - New Market Report Now Available
New product launches in liquid concentrates focussed on freshness in 2011. Especially lemony flavours enjoyed great popularity among Austrians. Eckes-Granini Austria GmbH, for instance, launched its Yo fresh range, consisting of three types: Lemon, citrus mix and lemon with mint and lemon balm. Also Mautner Markhof Feinkost AG tapped into the trend of freshness with its newly launched Summer Splash range. With the focus on freshness, manufacturers of concentrates intend to respond to the rising...
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