Is Word-of-Mouth Marketing enough for your Medical Practice?
As marketing specialists, we are constantly asked about strategy. Many wonder how effective word-of-mouth marketing really is and how much of their marketing plan should rely on it. “Normal or satisfied practices cannot rely on word-of-mouth marketing at all because they are not creating memorable experiences for their patients,” notes Jamie Verkamp, Partner at (e)Merge. “These practices have to spend a lot more money on advertising because their patients aren’t inspired to share their encounters with others. But practices creating...
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