New Report Available: Bath and Shower in Malaysia
Changing consumption patterns saw consumers moving from bar soap to body wash/shower gel and liquid soap. Bar soap experienced a declining trend because consumers prefer to have body wash/shower gel or liquid soap available in the bottle ready for use, instead of having to first unwrap the paper packaging before using the bar soap which is inconvenient. In addition to this, refill packs are also available, which is an economical factor which encourages more consumers in Malaysia to switch from...
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