AB Newswire

Craftsvilla.com Launches Cash on Delivery in Phased Manner to Capture Tier-2 Customers

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Mumbai, India -- (SBWIRE) -- 01/24/2014 -- Craftsvilla.com, India's online profitable ecommerce company, launched Cash on Delivery (COD) in phased manner to test scalability and profitability of the model in India. Craftsvilla.com has launched COD with their top 100 sellers to start with and will extend to other 5000+ sellers in next few months. Craftsvilla.com currently offers COD on over 10,000+ products among its vast collection of 300,000+ products.

Apart from offering their existing customers an extra payment method via cash, Craftsvilla.com is lookng to acquire new customers, especially in tier-2 towns in India, using Cash on Delivery. Craftsvilla.com currently does not charge customers extra fee for COD and does not have any lower price limit for Cash on Delivery orders. Cash on delivery is available on most items in popular bridal lehenga, handicrafts and jewellery categories. The average order value of COD orders is very high currently and returns have been fairly low.

"We are excited to offer our customers COD since lot of our customers have been requesting that. We are India's only profitable online markatplace and we would like to continue with that benchmark. We therefore are testing Cash on Delivery in India in limited manner and would gauge the impact on profitability and scale over next few months.", says Manoj Gupta, CEO and Founder of Craftsvilla.com

Craftsvilla.com is looking to offer COD on all their products in next few months. It would be exciting to see how that impacts their growth and profitability numbers. 

Press Release Source: AB Newswire