Beyond Philosophy to Reveal How to Design a Customer Experience Metric November 20, 2012 Webinar

Georgia, GA -- (SBWIRE) -- 11/01/2012 -- Tuesday, November 20th 2012

8:00 AM – 9:00 AM PDT
11:00 AM – 12:00 PM EDT
4:00 PM – 5:00 PM GMT
5:00 PM – 6:00 PM CEST

Reserve your Webinar seat now at: https://www1.gotomeeting.com/register/581906568

Atlanta, Georgia October 31, 2012

How do you design a Customer Experience Metric?

Companies traditionally use proxy measures of Customer Experience such as Customer Satisfaction or NPS. However these fail to account for the full Customer Experience. For instance, a true measure of CE would measure the emotions, subconscious and rational responses of customers across the journey.

1. This means that if you do not consider these things, then you are not measuring Customer Experience.

2. Without a CE metric you cannot know how well you are performing in terms of Customer Experience and whether any success or failure is attributable to CE efforts of not.

3. Without a CE metric you cannot build a financial business case for Customer Experience.

Today, Beyond Philosophy announced a webinar focused on “How to design a Customer Experience Metric”; demonstrating the procedure to design a Customer Experience Metric and how such a Metric has helped companies design better experiences and become more customer -centric.

The webinar will be presented on November 20, 2012 at 8.00am PDT; 11am EDT; 4pm GMT; 5pm CEST by Steven Walden, Senior Head of Research and Consulting and Kalina Janevska, Consultant, from Beyond Philosophy.

If you are a customer experience professional trying to take your organization’s customer experience to a new level, this webinar will give you a number of insights in how to achieve this.

LEARNING OBJECTIVES

1. How to design a Customer Experience Metric
2. How the CE Metric has been used by other companies in business case development and touchpoint redesign and management.

REGISTER
Register here to join Beyond Philosophy on Tuesday November 20 2012, as they demonstrate how to design a Customer Experience Metric.

About Beyond Philosophy
Founded in 2002, Beyond Philosophy is one of the world’s ‘Thought Leaders’ in Customer Experience. Their first international best-selling book, Building Great Customer Experiences, Palgrave MacMillan 2002 helped shape the Customer Experience Industry. Three subsequent books, Revolutionize Your Customer Experience, 2004; The DNA of Customer Experience, 2007; and Customer Experience: Future Trends and Insights, 2010, Palgrave MacMillan, are testament to their leadership position. These are available through the company’s website or through any bookseller.

From their offices in Atlanta, USA and London, England, Beyond Philosophy has a proven track record in helping organizations around the globe to improve their Customer Experience and reduce costs. They provide consultancy, specialised research and training services.

Additional information can be found at http://www.beyondphilosophy.com