Boonton, NJ -- (SBWIRE) -- 10/12/2018 -- Global Customer Journey Analytics Market Analysis
According to Verified Market Intelligence, The Global Customer Journey Analytics Market was valued at USD 4.89 billion in 2017 and is projected to reach USD 25.39 billion by 2025, growing at a CAGR of 21.02% from 2018 to 2025.
What is Customer journey analytics?
Customer journey analytics can be best described as a convenient application designed especially for customer-client relationship manager and human resource executives in order to compile information based on the feedback given by the consumers. This helps companies to have a track on their customer's preferences and their inclination. These kind of applications are mainly optimized using business analytics software which is coded by the big data analysis professionals to attain customer and employee contentment and prevent various factors such as customer churning. The global customer journey analytics has attracted many clients and has benefitted multiple companies. Increase in adoption of smart phones have contributed in the growth of customer journey analytics market.
Global Customer Journey Analytics Market Outlook
In the report, the market outlook section mainly encompasses fundamental dynamics of the market which include drivers, restraints, opportunities and challenges faced by the industry. Drivers and Restraints are intrinsic factors whereas opportunities and challenges are extrinsic factors of the market.
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Customer journey analytics influenced applications have readily helped the companies to reduce the customer churning rate and has boosted the customer outreach and technical support systems. These characteristics acts as potential drivers for the global customer journey analytics whereas the complexity and delicacy of the tools and applications has posed a difficulty for various companies competing in the global market and has caused a hindrance in the growth rate of the overall market.
Verified Market Intelligence narrows down the available data using primary sources to validate the data and use it in compiling a full-fledged market research study. The report contains a quantitative and qualitative estimation of market elements which interests the client. The "Global Customer Journey Analytics Market" is mainly bifurcated into sub-segments which can provide a classified data regarding latest trends in the market. This can be of a great use in gaining knowledge about the cutting-edge technologies in the market.
Global Customer Journey Analytics Market Competitive Landscape
The "Global Customer Journey Analytics Market" study report will provide a valuable insight with an emphasis on global market including some of the major players such as IBM Corporation, SAP, Adobe Systems, Servion, Salesforce, Pointillist, Callminer, Clickfox and many more. Our market analysis also entails a section solely dedicated for such major players wherein our analysts provide an insight to the financial statements of all the major players, along with its product benchmarking and SWOT analysis. The competitive landscape section also includes key development strategies, market share and market ranking analysis of the above mentioned players globally.
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Global Customer Journey Analytics Market Segmentation, by Application
On the basis of application, Global Customer Journey Analytics Market is segmented into:
- Customer segmentation & targeting
- Customer behavioral analysis
- Customer churn analysis
- Brand management
- Campaign management
- Others
The Campaign Management application segment accounted for largest market share in the global customer journey analytics market in the year 2017. This trend is expected to continue over the forecast period.
Global Customer Journey Analytics Market Segmentation, by Touchpoint
On the basis of touchpoint, Global Customer Journey Analytics Market is classified into:
- Web
- Social media
- Mobile
- Email
- Branch/store
- Others
The touchpoint segment was dominated by email in 2017. However, the mobile sub-segment is projected to grow at the highest CAGR over the forecast period.
Global Customer Journey Analytics Market Segmentation, by Industry
On the basis of industry, Global Customer Journey Analytics Market is classified into:
- Banking, financial services, and insurance (BFSI)
- Telecommunications and it
- Healthcare and life sciences
- Media and entertainment
- Retail and ecommerce
- Others
The BFSI sector accounted for the major share of the market in the year 2017. Despite initial skepticism and concerns, banks and financial institutions have followed the trend and incorporated web analytics into their strategy. This has helped the banking industry become more convenient for the customers.
Global Customer Journey Analytics Market Geographic Scope
- North America
o U.S.
o Canada
o Mexico
- Europe
o Germany
o UK
o France
o Rest of Europe
- Asia Pacific
o China
o Japan
o India
o Rest of Asia Pacific
- Latin America
o Brazil
- Rest of the World
Asia Pacific and North America together dominated the market in 2017. This trend is expected to continue over the next eight years.
Table Of Content
1 Introduction Of The Global Customer Journey Analytics
2 Executive Summary
3 Research Methodology Of Verified Market Intelligence
4 The Global Customer Journey Analytics Outlook
5 The Global Customer Journey Analytics, By Systems
6 The Global Customer Journey Analytics, By Service
7 The Global Customer Journey Analytics, By Verticals
8 The Global Customer Journey Analytics, By Applications
9 The Global Customer Journey Analytics, By Geography
10 The Global Customer Journey Analytics Competitive Landscape
Reason to Buy
- Save and reduce time carrying out entry-level research by identifying the growth, size, leading players and segments in the global Customer Journey Analytics market
- Highlights key business priorities in order to assist companies to realign their business strategies.
- The key findings and recommendations highlight crucial progressive industry trends in the Customer Journey Analytics market, thereby allowing players to develop effective long term strategies.
- Develop/modify business expansion plans by using substantial growth offering developed and emerging markets.
- Scrutinize in-depth global market trends and outlook coupled with the factors driving the market, as well as those hindering it.
- Enhance the decision-making process by understanding the strategies that underpin commercial interest with respect to products, segmentation and industry verticals.
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