Having a Business Minded Owner Helps Team Get Ahead
San Francisco, CA -- (SBWIRE) -- 09/29/2012 -- The Dallas Cowboys are leading the NFL as the most valuable team while currently being worth $2.1 Billion. Although the NFL team has not been to a Super Bowl in the past 16 years, this means little when it comes to bringing in the money for the oilman who bought the team for a hefty price of $150 million back in 1989. Jerry Jones has since made his money back and then some with the team being currently worth over two billion.
Last year, the Cowboys made a total of $500 million. That is more than the rest of the NFL teams as well as the National Hockey League and the National Basketball Association. Most of the money came from the Cowboys suing Jones for the rights over the sponsorship deals made with Nike and Pepsi.
What brings in the majority of the money is the fact that the Dallas Cowboys not only have their own merchandise but they also sponsor many businesses. Some of these businesses include PepsiCo, Ford Motor, Bank of America, Miller Brewing and Dr. Pepper. They have also had an appearance on HBO’s television Sports reality show, Hard Knocks, which features the team exclusively.
A poll created by ESPN has found that the Dallas Cowboys are the most popular team to play in the NFL. They were also given third place in merchandise by SportsBusinessDaily.
Because Jones has fully understood sponsorship for teams to build their revenue earlier than anyone else, he helped bring high levels of revenue for the team. Nonetheless, revenue deals made with NBC, Fox, CBS and even DirecTv are shared equally between the entire NFL. Because of this, with less revenue generation are still grabbing a good chunk of cash.
The entire league is doing well due to the equally shared revenue. The average team is now worth a whopping $1.1 Billion, which has increased by 7% since last season. Two of the teams rising to the top are the Minnesota Vikings and the San Francisco 49ers. Because of these two teams rising to the top with the revenue, they now have the money for new stadiums.
Because of the new CBA, the NFL is making more money since it is being shared amongst teams. This is well suited for those who are not as business-minded as Jerry Jones. The new CBA allows for the teams value to increase because it brings in more revenue from sponsorship, television appearances, and so on.
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