In 2013, the global DSC (Digital Still Camera) market continues to be squeezed by the expansion of smartphones. High-end smartphones' relentless pursuit of higher camera module specifications and superb photo quality to create product differentiation has posed significant threat to DSC market, particularly to mid-range and value-line models. For example, with its 41MP (megapixel) camera module, wide-angle lens, and 1/1.5-inch image sensor, Nokia Lumia 1020 is as good as a full-functional DSC. Japanese DSC branded vendors, such as Sony and Nikon, saw over 30% year-on-year decline in their shipment volume while some second-tier and third-tier vendors suffered over 50% slide in shipments. According to MIC (Market Intelligence and Consulting Institute), an ICT industry research institute based in Taipei, shipment volume of the worldwide DSC industry shrank to around 66.7 million units in 2013, down 35.5% year-on-year.