Coffee is a popular beverage on the global platform. Being the most popular beverage, this product is the second most traded commodity in the world after crude oil. On the other hand, Brazil, India, Chile, Argentina are the largest producer of coffee in the world. Ethnicity and culture plays a major role in the consumption of coffee on a global level. Since 1910, the popularity of instant coffee has also taken a steady growth in the market where people from the tea consuming nations are slowly getting acquainted to consume this beverage.