Mobile value added services (MVAS) refer to the services which are non-core that offered in the telecommunication sector. All the services except voice calls and transmissions of a fax are considered a mobile value added services. These services can be used to promote a telecom operator's primary business. Mobile value added services act as a catalyst for the mobile subscribers to use their mobile device to enable operator to enhance their average revenue per user. There are different categories of mobile value added services including utility VAS, music, video search, social networking, m-Education and infotainment. The mobile value added services are something additional services offered to the customer by telecommunication operator either at no additional charge or at a nominal extra charge. Most of the times, the mobile value added service is extended at an additional charge. The definite pricing structure for value added services typically depend on whether the telecom service provider. They consider it as a possible source of additional revenue generation or a features intended to create a firm bond with the customers.