This substantial growth within the DNA test kits market are often attributed to the rising demand for DNA kits for ancestry testing, increasing awareness among people regarding the utilization of DNA test kits for disease risk assessment, increased popularity of direct-to-consumer testing and therefore the growing number of research laboratories for DNA testing. consistent with the MIT Technology Review, around 12 million people have had DNA analyzed with direct-to-consumer genetic genealogy tests. Out of those , most of the people are from the U.S., which suggests that around 1 in 25 American adults now have access to non-public genetic data. These are factors are expected to contribute significantly to plug growth.