Northbrook, IL -- (SBWIRE) -- 02/18/2019 -- According to a new market research report "Digital Marketing Software Market by Component, Software (CRM Software, Email Marketing Software, and Social Media Advertising), Service, Deployment Type, Organization Size, Industry Vertical, and Region - Global Forecast to 2022", published by MarketsandMarkets™, the DMS market size is expected to grow from USD 37.48 Billion in 2017 to USD 74.96 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.9% during the forecast period.

The report profiles key players and comprehensively analyzes their core competencies. This report also tracks and analyzes the competitive developments, such as mergers and acquisitions, new product developments, and Research and Development (R&D) activities, in the global market.

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79 – Tables
38 - Figures
143 - Pages

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Growing trend of personalized marketing and proliferation of mobile devices has shifted the marketer's strategy toward enhancing user experience. DMS is leveraged by organizations to manage customer relationship by knowing consumer behaviour across various channels and make decisions by integrating information from various databases.

The media and entertainment industry vertical is expected to hold the largest market size during the forecast period.

The media and entertainment vertical is a major contributor to the DMS market growth. Media companies invest in DMS for integrating the data and analytics from multiple sources. The growth of this vertical is due to the demand for video, mobile, and social channels which increase the web traffic and ensure best return on advertising investment delivery across paid search and display channels. The media and entertainment vertical is also reaping the benefits of DMS by providing customers with personalized experience for acquiring new subscribers with an aim to retain them. Data and analytics, email marketing, marketing automation, messaging, and social media marketing are 5 domains where this vertical is expected to invest heavily in the coming years. Hence, the media and entertainment vertical provides various growth opportunities for DMS vendors to invest in.

Social media advertising segment is expected to grow at the highest CAGR during the forecast period.

With the increasing usage of internet, a large number of customers are active on social media platforms, such as LinkedIn, Facebook, Twitter, Instagram, and YouTube. Hence, these platforms help SMEs and large enterprises to interact with existing and potential customers in real time. Social media advertising facilitates enterprises to establish customer engagements and enhance their brand presence among the customers. With the growing interest of customers in social media, enterprises prefer to advertise their products on social media to enhance the advertisement performance tracking, which results in an increased return on investment.

Rapidly growing adoption of DMS solutions is expected to make North America the largest market in the global digital marketing software market

With an increasing adoption of DMS in consumer goods and retail, media and entertainment, manufacturing and other industry verticals in developed economies such as US and Canada, the DMS market is set to grow at a rapid pace in the region. The increasing market share of this segment is predominantly due to the high budget availability to spend on new technologies. One of the major factors driving the growth of the DMS market in North America is personalized marketing material appealing to an individual customer.

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Major vendors in the DMS market include Adobe Systems Incorporated (US), Oracle Corporation (US), SAP SE (Germany), Salesforce.com, inc. (US), IBM Corporation (US), Marketo, Inc. (US), Microsoft Corporation (US), HubSpot Inc. (US), SAS Institute Inc. (US), Act-On Software (US), and SimplyCast (Canada).

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