Market Growth Insight

Digital-out-of-Home (DOOH) Market to Extent $8,393.30 Million at CAGR of 12.60%

The global digital-out-of-home Market was valued at $3,639.30 million in 2016, and is estimated to reach $8,393.30 million by 2023, growing at a CAGR of 12.60% from 2017 to 2023.


New York, NY -- (SBWIRE) -- 06/13/2019 -- DOOH media is a form of marketing and advertisement solutions for targeting large audiences residing outside the home. The global digital-out-of-home market is expected to witness significant growth in the future, owing to increase in expenditure on sales & marketing and inclination towards digitization across the globe.

The study methodologies used to examine the Digital-Out-Of-Home (DOOH) Market for the forecast period, 2017-2023 further classifies the industry by type, geography, end-use and end-user to add more precision and bring to light factors responsible for augmenting business development.

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Scope of the Report:
The researcher assessing the Digital-Out-Of-Home (DOOH) Market dive deep to unearth intangible facts related to the key restraints, opportunities, and threats expected to shape the progress of the industry during the forecast period, 2017 - 2023. Significant evaluation of other factors such as demand and supply status, import and export, distribution channel, consumption volume, and production capability play a vital role in offering business owners, stakeholders and field marketing personnel a competitive edge over others operating in the same space. All important data are presented in self-explanatory charts, tables and graphic images that can be incorporated into any business presentation.

Market Segment by Manufacturers, this report covers:
- CDecaux
- Clear Channel Outdoor Holdings Inc.
- Lama Advertising Company
- Daktronics
- Prismview LLC NEC Display Solutions Ltd.
- Oohmedia! Ltd.
- Broadsign International LLC
- and Aoto Electronics Co. Mvix
- Inc.
- Christie Digital System
- Ayuda Media System
- and Deepsky Corporation Ltd.

Market Segment by Type, covers:
- Billboard
- Transit
- Street Furniture
- Others

Market Segment by Applications, can be divided into:
- Indoor
- Outdoor

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The study explores in details about the recent trend fast gaining momentum in the Digital-Out-Of-Home (DOOH) industry due to factors including but not limited to growing customer preference and a sudden rise in their spending capacity. Aspects attributed to the gross margin, profit, supply chain management and product value and their considerable impact on the development of the Digital-Out-Of-Home (DOOH) Market during the forecast period, 2017-2023 is carefully scrutinized during the research.

Estimating the potential size of the Digital-Out-Of-Home (DOOH) industry:

Industry experts conducting the study further estimate the potential of the Digital-Out-Of-Home (DOOH) industry. Such information is important for firms looking to launch an innovative service or product on the market. Industry experts have measured the total volume of the given market. Researchers have calculated the industry in terms of sales by the competitors and end-user – customers. Data on the entire size of the Digital-Out-Of-Home (DOOH) Market for a particular product or a service for the forecast period, 2017 to 2023 covered in the report makes it valuable. This information reveals the upper limit of the Digital-Out-Of-Home (DOOH) industry for a specific product or service.

Exploring growth rate over a period:

Business owners looking to scale up their business can refer this report that contains data regarding the rise in sales within a given consumer base for the forecast period, 2017 to 2023. Product owners can use this information along with the driving factors such as demographics and revenue generated from other products discussed in the report to get a better analysis of their products and services. Besides, the research analysts have compared the market growth rate with the product sales to enable business owners to determine the success or failure of a specific product or service.

The research provides answers to the following key questions:

- What is the estimated size of the Digital-Out-Of-Home (DOOH) Market for the forecast period, 2017 - 2023? What will be the growth rate of the industry during the estimated period?

- What are the prominent driving forces likely to impact the progress of the industry across different regions?

- Who are the major market players occupying a strong foothold in the Digital-Out-Of-Home (DOOH) market? What are the winning strategies adopted by them to stay ahead in the competition?

- What are the potential opportunities for the Digital-Out-Of-Home (DOOH) Market for the forecast period, 2017 - 2023?

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Table of Contents


3.2.1. Top impacting factors
3.2.2. Top investment pockets
3.2.3. Top winning strategies
3.2.4. Top winning Strategies, by year, 2015-2017


3.5.1. Drivers Reduced Cost of Digital Screen. Rapid Digitization and Decline in demand for traditional billboards. Easy Data Integration.

3.5.2. Restraints Increase in the trends of online/Broadcast advertisement. Complex and expensive.

3.5.3. Opportunities Growth in the Urban Population.


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