The role of Hollywood in the e liquid and e cig industry has been one of the marketing and of mutual respect. But will current studies be able to sour that relationship?
Austin, TX -- (SBWIRE) -- 10/14/2013 -- To say the e liquid have become vital in the growing trend is an understatement. It have been featured on the big screen and is destined to be bigger than tobacco within a decade according to analysts at Forbes.com and at DigitalSmoke.Org. What is beyond doubt is that the ever decreasing numbers in tobacco smokers and the rapidly increasing vapers both in terms of volume and revenue all point to the fact that this innovative smoking device is making grounds in social acceptance as well as in use.
According to the Canadian Medical Journal who released an editorial piece that was published earlier this week warned that the e cig liquid may be a “slippery slope to tobacco addiction.” This is based on a recent study that found out there are similar levels of benefits in e liquid as compared to nicotine patches. It also stated that only a small amount of people are actually capable of totally quitting smoking when using e cigarette and that people also have a higher chance of continuing to smoke tobacco cigarettes at an average rate of half a pack a day.
There have been concerns raised that e cigarette liquid manufacturers promote them as a better and a more pleasant alternative smoking to tobacco. And actors such as Blade superstar Stephen Dorff and legendary British supermodel Kate Moss are now the Hollywood faces of e cigarettes even the swag bags that were given out at the 2013 Oscars Ceremony included e cig starter packs with e liquid vials. According to the British Medical Journal “These messages undermine existing smoke-free laws and contribute to keeping people smoking cigarettes.” because manufacturers are positioning them as a socially acceptable means of smoking in standard smoke-free environments.
Last year this industry made sales of vapor cigarettes, e liquid and other related material were at half a billion and according to Wells Fargo analysts this year the industry is estimated to at least triple. And even in the absence of federally comprehensive studied that can justify the effectiveness of the e cigarette, what is beyond doubt is the growing number of glowing claims from smokers that are using them and even Hollywood specialists such as Elaine Lui, etalk co-host of CTV’s The Social who said that . “In 25 years of smoking, this is the only thing that has kept me off cigarettes,” she said. “I feel so much better.”
DigitalSmoke.Org is a leading online consumer product panel that specializes in electronic cigarette reviews. Due to its reputation it has also come to be highly regarded in the field of liquid manufacturing and e cigarette industry related news.
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