Lake Worth, FL -- (SBWIRE) -- 07/30/2013 -- Rising prices and tough economic conditions have made marketing a daunting prospect for small businesses. Printing mailers, maintaining a mailing list, and paying for postage can exhaust the marketing budget, especially for businesses that are just getting started. To help ease some of the pressure on already strained budgets, Discounted Printing recommends using Every Door Direct Mail (EDDM), a mailing option offered by the United States Postal Service, to reach wide local audiences. Discounted Printing now offers this service to customers in the West Palm Beach area, covering southern Florida. This promotional tactic is especially effective for businesses like restaurants, car dealers, and other service providers that are interested in focusing on a local audience. EDDM gives businesses the opportunity to save money on mailings while still reaching the customers most likely to visit a local store. And when combined with Discounted Printing’s low-cost print options, small businesses can market directly to their most promising customers without going over budget.
Every Door Direct Mail—Retail gives small businesses the opportunity to reach every address in a given area without purchasing a postage permit and without maintaining an extensive mailing list. The USPS will deliver a mailpiece to every address in the area, with a limit of 5,000 pieces per day in a given ZIP code. EDDM works well for announcing sales and specials, delivering coupons, announcing a business opening, and promoting events.
In order to qualify for EDDM, mailpieces must meet the USPS standard size requirements. Discounted Printing offers nine dimension options that qualify for EDDM mailings, making it easy for businesses to choose a mailer size that has room for all the essential information. Once the mailer size has been chosen, Discounted Printing offers a variety of design options including custom designs, templates, and original artwork uploads.
Marketing effectively in a tough economy requires small businesses to make smart choices about investing marketing dollars, cutting costs wherever possible, and making the most of each marketing endeavor. Every Door Direct Mail is a good option for reaching a broad local audience with a single message without the problems of building and maintaining a mailing list. Right now, Discounted Printing is making EDDM even more cost-effective by offering a coupon for 15% off the price of EDDM cards and general postcards.