Connectivity and an interested, open, and captive audience are key
San Francisco, CA -- (SBWIRE) -- 01/21/2013 -- For those who frequent trade shows, there is no secret about it, the exhibitions and showcases provide ground for amazing deals for all who are smart enough to attend. However, for a great many individuals the trade exposition is still an unknown territory. There are likely many reasons one does not attend them. It can range from not understanding their quality, to simply not knowing they exist. Luckily, Display-Wholesale.com has created an infographic to show just how useful the trade show can be.
First and foremost the trade show provides a cost-effective solution for one to market their idea, product, or service. The ability to come into congress with so many that are potential partners, customers, and financiers of a company is almost surely invaluable. Many times smaller businesses can have trouble finding a way to reach targeted potential customers. That is never a problem at a trade show, where people congregate for the very purpose of seeing what businesses have to offer..
The next most important positive aspect of the trade show is the targeting of the interested consumers. Commercials, ads, and general advertising will land on many who are simply uninterested in a product. Others may have somewhat of a need for an item, but are not interested in being marketed to at the moment. One of the hardest jobs for a business is not only to whom they must market to, but when to market to the individuals that may be interested. With trade shows, one can be sure that the audience is not only within the proper demographic, but that they are also fully open to taking in the sales pitch of the product. This leads to better overall opportunity to land sales, partnerships, or financing.
Display-Wholesale points out an added bonus of the trade show is even those who may not be interested in a very specific product or service will be much more inclined to listen to a pitch, and thus more open to the idea that perhaps they could utilize the product or service. Being able to have one-on-one face time with potential new customers at a trade show is a stronger and more capable sales opportunity than any one will find in a passive sense in stores or on media ads.
And according to the infographic by Display-Wholesale.com, that face time is highly important. According to a recent study, almost two-thirds of senior sale executives chose to partake in event marketing due to it being the best way to accelerate their sales relationships.
Finally, the trade show allows companies to remove their inner scrooge and shower goers-by with free giveaways. The giveaway can endear anyone to a product, and creates a connective sense of that company/label and generosity. The infographic points out that 40% of global companies noted increased sales due to giveaway strategies that were employed at exhibitions.
Just as the Display-Wholesale.com infographic points to, the mixture of targeted audience and direct promotion to willing potential customers means a better opportunity for success.
Display-Wholesale provides visitors with a wide array of sales banners, signs, boards, flags, and so much more. Each business is sure to find a sales platform that fits their business. See their newly released infographic here - http://www.display-wholesale.com/tradeshows.html.
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