Austin, TX -- (SBWIRE) -- 01/15/2014 -- The e cig at the 2014 Golden Globes Awards were it recently made an impromptu debut at the ceremony and this has resulted in a group of senators sharply criticizing the now infamous comedy bit that features famed actress Julia Louis-Dreyfus vaping away. They have accused the media and the awards show of trying to glamorize smoking as the actress was seen puffing on an electronic cigarette and this has been compared to the pro-tobacco ads that were later banned. The senators namely Dick Durbin of Illinois, Sherrod Brown from Ohio called upon the Hollywood Foreign Press Association and NBC Universal to take action to ensure that future broadcast don't make light of smoking especially with e cigarettes.
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They were quoted as saying that "in light of studies showing that exposure to on-screen smoking is a major contributor to smoking initiation among youth" the lawmakers said in an open letter to the producers of show about the e cig. Yet prominent Hollywood’s stars such as Louis-Dreyfus has been quoted as that "she has really changed," according to co-host Amy Poehler. Even one of the winners Leonardo DiCaprio, who took home an award for his performance in "The Wolf of Wall Street," was also seen could also be seen taking a drag from his best vapor cigarette during the broadcast.
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Whilst the senators considered the on-screen exposure of e cig products could be seen as creating glamorizing look to smoking among youth. Some also claimed that they were troubled by the images that seem to glamorize smoking and serve as celebrity endorsements yet the manufacturers claimed that they have always for the banning of their products to youths and that they already have several measures in place to ensure that smokeless cigarettes are only for adult mature smokers.
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