Revisions made to the directory sharing policies to the marketing organization have raised a new debate
Herndon, VA -- (SBWIRE) -- 09/11/2012 -- Revisions made to the policies regarding the sharing of personal information of students to marketing agencies have raised a new debate. Some of the universities, colleges and schools have admired that change; however many are not in favor of it.
According to the change in policies, many companies and outside organizations are frequently asking for the personal information of students for marketing purposes.
At the University of Missouri, it is not prohibited to share student information for the purpose of marketing to students. The information that the companies normally ask for is the students test preparation, graduation announcement and textbook purchases.
According to Open Record Acts, the directory information of the students which is kept by the schools and universities is still considered as public property. The directory information includes information about a student’s name, major, email address, street address and phone number.
But many of the schools and universities in the U.S. have their own policies on when and in which circumstances the directory information of the students should be released.
This year the situation became even more complex since the U.S. Education Department enacted the privacy act, which stated that the schools and universities are allowed to specify whom they give this information to.
According to the new policies regulated by the Education Departments stated that,
“Schools will be able to implement directory information policies that limit access to student records, preventing marketers or criminals from accessing the data,” according to KansasCity.com
After the release of this act, the U.S. Education Department is facing some serious problems as the Electronic Privacy and Information Center have sued the Education Department and stated that the department cannot change any act without the approval of Congress.
However The University of Kansas and Missouri say that they will comply with the act and will not make any changes to the policy of sharing selective information.
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