Justin Massion Aims to Bring Back the Childhood Joy of Drinking Milk Left Over from Eating Cereal
Encino, CA -- (SBWIRE) -- 02/03/2014 -- As a boy, Justin Massion loved to eat his cereal, whether it was Cocoa Puffs, Cinnamon Toast Crunch, or other flavored cereals, Massion found that drinking the milk after the cereal was gone was the best part of his morning breakfast.
“I was reminiscing with my friends and we got to talking about how much we all love the left-over cereal milk and how it would be so great to be able to put it in a bottle and have people enjoy it,” Massion said.
“I thought about it for a moment and realized Cereal Milk is perfect for crowdfunding. We can do it by gaining enough pre-orders, and reaching out to manufacturers, bottlers and distributors to make this happen.”
With a fund-raising plan launching today, Massion and his team hope to raise $100,000+ in two months to produce their first batch with an eco-friendly manufacturer. By raising awareness through a comprehensive marketing and publicity campaign, Massion believes his message of bringing back a childhood favorite will reach those who also love cereal milk.
Through a variety of flavors his dedicated pre-order Web site, www.CerealMilk.com, Massion and his team will raise not only awareness, but the funds needed to meet their goal. Already, the effort has gathered a number of social media, marketing, publicity and business experts who are helping launch the fund-raising effort.
With a background in business, financing, technology, film and Web design, Massion brings more than 10 years experience to this effort. His work in successfully developing and launching crowdfunding efforts has raised more than $500,000 in total for a variety of clients such as Sean Astin, Space Command, Bosse Tools, and a slew of other clients. Massion is for the first time taking his crowd-funding know-how for his own ambitious project.
“I feel it’s about time that I used my experience and expertise to develop a funding program that will launch a project of my own that is truly close to my heart,” he said.
“It’s a great opportunity for people to support a great cause. And it’s not rocket science. We take cereal, add milk, filter it, bottle it, and ship it to your door.”
To learn more, please visit www.CerealMilk.com.
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