Orlando, FL -- (SBWIRE) -- 07/06/2018 -- Being just like everyone else with your marketing message can work to your detriment. You need a Unique Selling Proposition, or USP, to set yourself apart.

On episode 40 of the "Market Your Business Like A Pro" podcast, host Ken Countess chats with Owen Crisp, a marketing veteran with thirty years as a New Products Specialist in CPG (Consumer Packaged Goods).

"Owen brings great perspective to the notion that every business can grow exponentially by using simple solutions," said Countess, managing director of The Countess Group. "You'll hear him reveal his simple set of 3 principles, which helped him amass significant successes (including the introduction of a $100 million business in North America)."

The solutions include the importance of a unique selling proposition, or USP.

The episode can be found at http://www.marketyourbusiness.co/podcast as well as on iTunes, the Apple Store, Google Play, and Podbean.

Produced weekly, the Market Your Business Like A Pro podcast provides listeners tangible tips to help them strategically grow their business.

Listeners can catch every episode anytime, anywhere, on any device.

About Ken Countess
Ken Countess has consulted to some of the world's most recognized brands as well as provide coaching and training to thousands of attendees at his workshops.

An executive coach and corporate trainer, Ken's seminars and webinars are filled with people seeking timely, actionable, easy to implement information to help their organizations grow. His approach to educating audiences about how to use email marketing and social media tools such as LinkedIn, Facebook and Twitter to build their business or nonprofit has earned him the respect of loyal followers around the world.

Countess offers personal coaching and coaching to companies when they need it, online and in person. Sessions can be scheduled automatically at http://bit.ly/meet-with-ken

Ken is a certified marketing expert and has held executive management positions at several Fortune 100 companies and has been a senior partner at a 35 person marketing firm. While with such well known companies as Motorola, Marriott and Caremark, Ken provided award winning leadership for the fastest growing divisions of these industry leaders.

Over his 25+ year career, he has been responsible for the creation and delivery of multiple successful marketing and sales growth strategies, strategic messaging and communications, and change management programs for worldwide markets.

About The Countess Group
The Countess Group (TCG) is a marketing and communications consultancy that has been providing strategic vision, tactical execution and measurable results for clients since 2001. The company is led by Managing Director Ken Countess, who has worked with some of the world's most recognized brands. He provides coaching and training to thousands through seminars and webinars with easy to implement information to help their organizations grow. Ken is certified by Constant Contact, and he has won Constant Contact's Leadership Award. The Countess Group has helped everything from small businesses to Fortune 100 companies.

Learn more about Ken Countess and The Countess Group at http://www.MarketYourBusiness.co or find them on Facebook, Twitter, Google+, Pinterest, YouTube and LinkedIn or Podbean.

All company names, product names and other brand names mentioned herein may be trademarks or service marks of their respective owners.

Media Contact:
Ken Countess
The Countess Group
407-242-4200
info@thecountessgroup.com