EU: Consumer Advocates Submit a Complaint Against Apple

Lahore, Punjab -- (SBWIRE) -- 01/16/2013 -- Apple's plans in terms of product warranty have attracted the attention of the Belgian consumer organization Test-Ankoops / Test-Achats up. The organization has filed a complaint in which the Apple way, as it markets its product warranties is, purports. According to the complaint informed AppleCare, the warranty from Apple, Belgian consumers are not sufficiently informed about the consumer rights in the EU, which gives them a free, two-year warranty for electronics devices.

Across Europe go before consumer advocates against Apple

Shortly before the filing of the complaint test Ankoop / Test-Achat had decided to coordinate with ten other European consumer protection agencies in a joint action against Apple. After the test, call Apple directly to the action failed, the Belgian organization has now decided to take legal action. It is based test Ankoop / Test-Achat a similar case in Italy, where Apple was ordered to pay a fine of € 900,000 and modify its business practices in advertising of product warranties.

Product warranty: More than a side business

When it comes to the whole matter, however, for Apple much more than fines. While impossible to say clearly how much Apple's revenue by AppleCare is that users an extra fee to allow expanded protection for the product over a year. But is easy to see how lucrative the business with product warranties. The profit from the sale of product warranties is often higher than that from the sale of the actual product. Finally solves only a small fraction of all the customer service a really. That is also the reason why Apple does it come to a court ruling before its guidelines for sales and marketing of its product warranties to legal standards of its target markets adjust.