Stories of some of fashion brands like exciting Mexican serials with layoffs, scandals, wars of successionand luxurious dresses in the finals of each series. And if you consider yourself a fancy gadgets, then you just have to know a number of very important historical facts about the fashion-industry. Offer to meet with the chronology of the leading fashion houses, where the designers have changed several times, and with them at times and the whole concept of the brand.
Lahore, Pakistan -- (SBWIRE) -- 03/06/2013 -- Alexander McQueen fashion designer
Founded by Alexander McQueen in 1992, the brand Alexander McQueen under his wing ideological mastermind found rebellious image. Each show of the brand turned into a protest show: Alexander McQueen models took to the catwalk in tatters from the Irish cell, worn on the heads of birds or a mask and without shame, showing the audience the finger. Aesthetics McQueen shocked many, but a few years before his death was the designer of many and involve. Took the place of Alexander in 2010, Sarah Burton "cut" part of the hooligan brand, but it left a creative and now uses a collection of expressions in grotesque images of wildlife.
After World War II, Pierre Balmain was a king of French fashion and still dressed Hollywood stars. Balmain to come first standing silhouette: emphasized femininity and select the shape with a narrow waist. (By the way this is the X-silhouette borrowed and Christian Dior for his collection of New Look.)
After the death of Balmain his "right hand" Eric Mortensen took control in their hands, and in 1993 replaced Mortensen Oscar de la Renta - they both tried to follow the classic elegance Balmain, not taking away the brand to other parties. But the arrival of the 2003 designer Christophe Dekarnena meant for Balmain great change: the image of the brand dramatically younger, admixed with the military itself, the hippie and punk rock aesthetics, skirts cut to today's typical Balmain micro format.
Even younger Olivier Rustan, replacing Dekarnenu, completed the deal: Today at times a little too frank sex appeal of Balmain with pompous elegance of the 50's and even 90's have little in common.
Dior fashion designer
The process of changing creative director at Christian Dior looks like a spectacular blockbuster, and last year's story of the "inauguration" of Raf Simons is the next episode it may not last.
Dior existence as a brand began after World War II. As later wrote all the books on the history of fashion, Christian Dior, after all the tragedies of 40th women returned luxurious clothes: dresses and suits with a slim waist and a fluffy skirt and only from expensive fabrics.
Dior's contemporaries criticized for wasteful use of tissue and excessive pomposity collections, but fans and admirers he still had more.
After the death of the designer in 1957, his work was continued by 21-year-old Yves Saint Laurent: he kept company New Look silhouette and made Dior dress more "worldly" by getting rid of unnecessary corsets and yards of silk. But already in 1960, Saint Laurent was forced to leave the brand, giving way to Mark Boan: caring for his brand was until 1989, remaining the main symbol of French fashion. In 1989, Dior was first headed by a foreigner - the Italian Gianfranco Ferre: for him the image of the brand has become more rigorous and refined.
In 1996, John Galliano Christian Dior gives a completely different tone, turning all his shows in colorful theatrical performances. Moving away from the roots of Christian Dior, Galliano made ?the brand a unique style - an eclectic and open to a variety of influences. That is why the arrival of minimalist Raf Simons took no indifference: one against Galliano, Raf seemed too restrained, while others praised the new designer for a return to the origins of fashion brands.
Givench fashion designer
Hubert de Givenchy had his own brand of a record half a century, from 1952 to 1995, translating into their creations femininity and the highest level of cut. After the departure of Hubert de Givenchy house stood at the head of John Galliano, but a year later he was replaced by Alexander McQueen. With the advent of McQueen's Givenchy style was expressive: the designer presented the cause in an unprepared public shock of hair dresses, corset with wings and a hat in the form of plates or bee nets.
The storm subsided a bit with the arrival of Julian Macdonald, who softened aesthetics Givenchy, although often used by his predecessor planted cliche. That McDonald discovered Givenchy Boscone Mary Charles - the future of the brand's muse. With the arrival of Ricardo Tishi in 2005, the brand Givenchy has become the modern and contemporary, which specifies the most current fashion trends.
After retiring from Dior, Yves Saint Laurent created his own brand of Yves Saint Laurent - it was in 1961. For its brand of Saint-Laurent experimented with different styles, inspired by the fashion beat, pop art, ballet, Men's Clothing (1966 - date of birth of the famous Le Smoking), Safari and paintings by Picasso. When a designer in 90 years retired, at the helm of Yves Saint Laurent rose Alber Elbaz, and then Tom Ford. Today's creative director Yves Saint Laurent Edie Slimane - a target for criticism. It was he who renamed the Yves Saint Laurent in a more concise Saint Laurent brand, and delivered from the dominant component of the glamorous and sexy, which insists Elbaz and Ford.
Founded in 1959 by Valentino Garavani brand Valentino at gunpoint of his creator was almost 50 years - for a fashion brand is a true record. In 2007, Valentino has decided to say goodbye to their child, and the company has transferred control successors Garavani - designers Maria Grazia Chiuri and Pier Paolo Pichchioli. The resulting duet after the first collection dubbed the most successful in fashion to keep the key to the house Valentin quotes, Marie and Pierre took the image on arms and sometimes even romantic fairytale, however, largely abandoning the sense of aspiration, which were born from clothes
Valentine, in favor of a more relaxed, subtle and tender sentiment.
Credit : Onlinelatestfashion.com
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