Dallas, TX -- (SBWIRE) -- 12/05/2013 -- Reynolds American earlier this summer had launched its first e cig in Colorado. It was a huge step in order to diversify the company's product lines because smoking rates continue to decline. There was a decline in the number of smokers using regular cigarette due to the increased popularity of electronic cigarettes. Witnessing the popularity of e cig, many top notch tobacco brands included Reynolds had entered in the market of e cigarettes.
Reynolds American Inc. announced on Monday that it will be soon expanding the availability of its vapor cigarette (Vuse) to Utah. The products will be available at Utah by mid of January. David Howard, a spokesman for Reynolds American says, “The Company’s VUSE product will be available in Utah retail locations such as convenience stores and other tobacco outlets starting in mid-January. Consumers will be able to buy VUSE Solo, a pre-charged, ready-to-use product, for about $10.”
At present there are various electronic cigarette brands that are available in the market and it will tough for new brands to make its mark in the market. Howard also said that after Reynolds e cig products are made available in Utah they will launch a marketing campaign which will include television as well as print ads apart from online and direct mail ads.
Experts from best e cig reviews website also say that it is great and a big strategy that is developed by the Reynolds to overcome with the loss that it had incurred. Due to the increased popularity of these smokeless cigarettes the sales of regular tobacco cigarettes had gone down. More than 1.3 million of smokers use these water vapor cigarettes as per facts put forwarded by a leading electronic cigarette reviews website.
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