Self-service cafeterias, typically a regional phenomenon, are most common in the West South Central and South Atlantic regions of the US, a fact that places a substantial cap on expansion opportunities, especially given the volume of customers one outlet must be equipped to serve. Typical consumers include senior citizens, families and other highly value-conscious consumers who are looking for a varied away-from-home experience. Customers are generally responsible for their own service, from selecting the food from a buffet line, paying for it and carrying it to a table. Many outlets even require customers to clear their own tables when they are finished dining, keeping labour costs low. Traditionally, menus contain classic, southern-style recipes and generous portions to appeal to consumers looking for consistency and value; however today?s healthy eating habits have begun to spread across the nation, negatively impacting demand for the sort of food served in self-service cafeterias.