City of Industry, CA -- (SBWIRE) -- 09/12/2018 -- This report studies the Customer-Centric Merchandising & Marketing market size by players, regions, product types and end industries, history data 2013-2017 and forecast data 2018-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.
Gradually, retail has evolved from buying products and negotiating costs to deciding where products should be located in the stores and on which shelf. This then progressed into category management where the category manager was delegated responsibility to set prices and plan promotions. A further evolution of category management was adding customer insights into it to help decide pricing and promotion policies. True customer-centric merchandising in the Customer-Centric Merchandising & Marketing Market doesn't attempt to impose customer insights onto traditional category management. Instead, it completely redesigns the process by allowing customer tastes to drive management decisions, which in turn helps to achieve sales targets rather than hinder them.
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Rising customer expectation- The customer is truly the king today and they have become even more demanding than before. Due to a proliferation of smartphones, mobile Internet and e-commerce, customers are fully aware of a product availability, its price across different retailers, and upcoming trends. They are also able to shop whenever and wherever they wish to with multiple options available at their disposal. A retailer must, therefore, make their presence felt across various channels like mobile Apps, physical stores, websites, and social media and provide a consistent and user-friendly experience across each. Customers might even expect a personalised experience according to their own likes, preferences or favoured trends.
This report focuses on the global top players, covered
Revionics
Supervalu
IBM
SlideShare
Risnews
Manthan
Shopify
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Market segment by Regions/Countries, this report covers
North America
Europe
China
Rest of Asia Pacific
Central & South America
Middle East & Africa
Market segment by Type, the product can be split into
Browsing
Transacting
Acquiring
Consuming
Market segment by Application, the market can be split into
BFSI
Manufacturing
Healthcare
IT And ITES
Utilities
Others
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