Web Spam Team Head Wants All ‘Adjusted’ Sites to Know Why
San Francisco, CA -- (SBWIRE) -- 10/23/2012 -- If a website does not deserve to be on page one, Google will let people know about it straight-away. Matt Cutts, head of Google’s web-spam team, says that almost every website that is penalized in the company’s search engine results will learn about it via a Google employee.
“We’ve actually started to send messages for pretty much every manual action that we do that will directly impact the ranking of your site,” Cutts said, at the 2012 Pubcon conference this last week, held in Las Vegas.
“If there’s some manual action taken by the manual web spam team that means your web site is going to rank directly lower in the search results, we’re telling webmasters about pretty much about all of those situations.”
Cutts said that an occasional case might be reported to the website, but that “the intent is to get to 100%, and as far as I know, we’re actually there.”
The team lead made a similar statement when speaking at the SMX Advanced exposition in Seattle in June, saying that “99%” of cases were reported.
Google regularly monitors its own search results, ensuring that low-quality sites that attempt to game the search engine’s algorithm do not end up ranking higher than the company believes they should. Thousands of sites are reviewed daily, either as part of normal quality policing or as a result of a report by a user or outside agency.
When a manual action is taken against a site, Google often informs the webmaster and explains the issue with the site (paid links, misleading content, etc.) and allows them to file a “reconsideration request” with the search giant. If the company makes amends in good faith the manual action can be removed.
JC Penney had a 90-day manual action rendered against them last year, after Google learned the site featured paid link, which are against Google’s policies. After removing the link and submitting a reconsideration request, the penalty was eventually removed, which Cutts said was a “tough and appropriate length”.
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