Consumers Search Online First
San Francisco, CA -- (SBWIRE) -- 10/18/2012 -- While Wellington’s small- to medium-sized businesses are improving their collective web presence, they are still lagging behind much of the rest of the world, says Google.
Only one-third of New Zealand’s small- to medium-sized businesses have websites, despite the fact that eight out of 10 Kiwis look for products and services online. "We are seeing a huge amount of consumers looking for local queries," Google New Zealand country manager Tony Keusgen said.
"There are more [searches] for lawyers than Lady Gaga but a real lack of supply of information from small to medium businesses when only a third have a website. It's a huge gaping hole of information."
According to Keusgen, internet marketing would help such businesses grow and connect with their respective geographic bases.
"For trades, an increasingly large amount of their business is coming off the web,” said Wellington business coach Steve Hockley. “You see them doing very well from something like NoCowboys [a site where people can read reviews by previous customers] so they're using the web more actively than some may think."
Cheryl Browne, of Titahi Bay, started her business Different Stroax last year. She sells coffee, food, local art, toys, and clothing. Although she is having a website designed at the moment, she said she wishes she had done so earlier.
Decorada, a cake and biscuit baking and decoration business, has enjoyed a web presence from the beginning, said owner Tanya Hugyecz. She dedicated roughly 85% of her marketing budget to Google AdWords, a platform in which a website owner choose keywords it wants associated with its site in internet search results.
"I have a keen appreciation for how I needed to get the brand image out there and be known to your customers,” said Hugyecz, whose background is in marketing and web design.
WebBoxDesigners.co.uk (http://www.webboxdesigners.co.uk/) offers web development, web design, online marketing, brand management, mobile development and maintenance solutions. Founded in 2008 in Penarth, the company has grown year over year by providing professional and unique online solutions to small and medium businesses.
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