Company also closes music service as confrontations with country continues
San Francisco, CA -- (SBWIRE) -- 12/18/2012 -- Google has shut down Chinese online shopping services. The move considerably cuts into the company’s product portfolio for the country following its removal of a free music service in September of 2012.
Google and China have had its run-ins with one another before; however, most of the head-butting tended to stem from security issues, and not based on economics. Nevertheless, that seems to be the case for the most recent rift between the two companies.
“Shopping in China was not providing businesses with the level of impact we had hoped, so we will be sunsetting it in order to focus on the products that do,” the company said in a statement. Google subsequently announced its rededicated focus to resources in advertising services for applications and search functions. It will also seek to work on connecting Chinese suppliers with overseas customers with items like Global Market Finder, and other supplemental tools.
Google's presence on the internet within China is declined ever since its 2010 shutdown of its Chinese-based search engine. The shutdown came after the internet search engine giant clashed with authorities over particulars within censorship. Ever since that clashing, access to Google’s sites have become undermined left and right, and generally slowing by Internet censors have frustrated the company. In November, all of Google's sites were blocked by the country.
“Talking with Internet and mobile Internet users, we didn’t run into many who were particularly familiar with Google’s shopping service,” said Mark Natkin, managing director for Beijing-based Marbridge Consulting. “In many cases, many people were not even aware it existed.”
Last September, Google shut down the free music service it had brought to China, as it faltered in popularity. Google searches in general had in fact fallen for the previous two years, and the online service garnered 5% of the Chinese market share, according to CNZZ.com.
China is not the only country that has seen closing by Google, as the company shifts resources to popular products. Nearly 50 products were changed up through August, according to Google.
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