Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., clarifies the nature of content marketing and emphasizes the commitment an effective campaign requires.
York, SC -- (SBWIRE) -- 09/25/2013 -- All too often business owners look to reap immediate rewards from marketing endeavors. Whether this is due to the culture of instant gratification that has emerged since the advent of the World Wide Web, the impatience of entrepreneurs who are eager to grow their businesses, or even a simple misunderstanding regarding the nature of marketing efforts, this expectation of immediate results is something that can greatly impair the ability of businesses to conduct effective content marketing strategies. Amanda E. Clark, who is the president and editor-in-chief of Grammar Chic, Inc., asserts that one of the most pervasive and damaging myths about content marketing, in particular, is that it is a quick, easy way to improve business. While improve business it certainly can, Clark explains that content marketing requires careful skill and commitment.
The Guardian recently published an article on this topic, which has certainly gained the attention of industry leaders across multiple sectors of the market. The article explains: “It goes without saying that content is one of the most powerful ways companies have of truly engaging with consumers, of offering them something of value in return for their time. The problem comes when they launch into content marketing with no real idea of the commitment it takes to deliver something truly compelling.
“Content is perhaps the form of marketing that takes the biggest commitment, the most far-reaching strategic planning. Again, this is not about budget, it is about realizing that to deliver something that will have long-term benefit to your customers, you need to invest more than a one-off tactical campaign.”
Clark explains that many business owners are looking to simply put status updates on Facebook and grow their brand visibility overnight because, in many cases, they have an oversimplified understanding of what, exactly, content marketing is and how it works.
“Content marketing entails creating quality content and posting and curating information online,” Clark explains. “Simply creating a status update isn’t enough. Content marketing strategies need to be founded on data, on the interests of the target audience, and on the ideas and values that this audience cherishes. But that’s not all—content marketing takes time. Creating quality content is time consuming, and so is growing a brand online in an organic way. While there are certainly results to be had—and we have had many of our clients see their businesses grow significantly—it can take a couple of months for these results to manifest.”
Clark explains that most business owners—particularly small business owners who are spearheading several aspects of their organizations—simply do not have the time to engage in content marketing activity. Additionally, their limited marketing experience may keep them from leveraging this type of campaign to the fullest. As such, she has created a content marketing division of Grammar Chic, Inc., which caters to the needs of small and medium sized companies that are looking to improve their visibility and build a strong, positive image on the Internet.
“The Internet is the first place that consumers turn for information,” Clark explains. “Our team makes sure that, when searching for a certain organization, consumers are met with engaging information that will showcase how valuable a brand really is—and create genuine engagement between a company and its target audience. This takes some time to build, but the outcome is well worth the investment for companies that do it right.”
Interested business owners are invited to call (803) 831-7444 or email email@example.com for more information regarding content marketing. Furthermore, details are available in the organization's flipbook.
About Grammar Chic, Inc.
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
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