Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., breaks down the goals of an effective content marketing campaign.
York, SC -- (SBWIRE) -- 10/23/2013 -- Today's entrepreneurs, more often than not, understand that they need a solid presence on the World Wide Web in order to attract new clients and establish a strong brand. Content marketing is the solution to this need, as today's top companies are leveraging the power of the Internet to reach out to their target audience via the creation, publication, and curation of quality content. But the trouble for many organizations lies in the fact that some entrepreneurs may expect content marketing to follow the typical advertising path in terms of its goals. Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., explains that understanding the objectives of a strategic content marketing campaign will help entrepreneurs to better comprehend the success that such a campaign achieves.
An article published by Forbes calls attention to the fact that expectations are often misplaced with regard to content marketing initiatives. After outlining a few of the goals that such campaigns should have, the article asserts: "You may have noticed that two biggies—increased Web traffic and click-throughs—are missing from the list above. There's good reason for that."
The article goes on to explain: "If a content marketing strategy leads to an increase in traffic as a byproduct of its great content, that's wonderful. But a content marketing strategy that's designed to directly lead to an increase in traffic is shameless self-promotion."
Clark explains that self-promotion is exactly what content marketing efforts aim to avoid, as traditional advertising methods are not necessarily effective on the Internet. Instead, a strategic content marketing campaign seeks to build relationships via quality, valuable content distribution and curation.
"Today's Internet users don't want to be bombarded with advertisements when they surf the Web," Clark explains. "This is evidenced by the backlash that Facebook has received since adding advertisements—and that the company receives every time these marketing materials take on a more prominent space in the news feeds of its users. So why, then, would someone who hates ads on Facebook go out of their way to follow an account that is continuously posting ads?"
Clark goes on to assert that, because content marketing is a novel approach to marketing, it is critical that today's entrepreneurs understand what to expect from a campaign so that they can measure its success accurately. She concurs with the aforementioned article, which asserts that the top five goals of a great content marketing strategy are brand awareness, brand loyalty, customer education, customer engagement, and talent recruitment. Ultimately, she notes, content marketing should be used in a way that creates a strong image; through content marketing, a brand should be represented as an authority in its field, a company that consumers can rely upon, and an organization for which professionals want to work. The article sums this idea up nicely: "Content marketing is meant to educate, entertain, and provoke questions. It's the next level of advertising, but what's different is that readers actually want and enjoy this type of marketing—if done right."
Entrepreneurs who are looking to improve their content marketing strategies are encouraged to contact Clark and her team. Interested individuals are invited to reach out to Grammar Chic, Inc. for more information by calling (803) 831-7444, emailing firstname.lastname@example.org, or visiting the company's flipbook.
About Grammar Chic, Inc.
Grammar Chic, Inc. is a full-service professional content writing company that provides writing and editing services to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
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