Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., investigates the rising need of business-based content marketing.
Largo, MD -- (SBWIRE) -- 01/29/2014 -- Content marketing is becoming a staple for businesses in every industry. From social media posting and blogging to account management and cross-linking, this new form of marketing taps into the exponential power of the Internet to increase business leads and online authority. A piece on Inbound Writer pulled blogging and content marketing facts from a number of sources. Almost three-fourths of all businesses who are involved in content marketing outsource the work; a quarter of the average company’s marketing budget is spent on this.
According to Amanda E. Clark, president and editor-in-chief of Grammar Chic, Inc., the investment is well worth it for small- to mid-sized businesses. “An overwhelming number of consumers have more trust in companies that publish authentic, interesting, and entertaining content,” Clark says. “Content marketing is more than writing a few tweets a week, too, and requires the marketer and client to build trust and stay involved in the campaign process.”
According to Clark, one of the main reasons businesses abstain from content marketing is because they do not see immediate benefits. These brands, most likely, do not have the right approach and fail to consider the various advantages of blogs, social media posts, and websites. The aforementioned article cites that almost 23 percent of all Web traffic is generated through blogs and social media.
With the right content strategy, Clark says businesses are capable of growing their social presences, increasing website traffic, and fostering relationships with other companies. “Engaging business-to-business content is just as effective as becoming a member of a local chamber of commerce,” Clark says. “With the right approach, businesses can see ROIs within a few weeks due to cost-effective marketing, more traffic, and increased customer interest.”
Clark’s final point about customer interest is a major concern for businesses struggling with social media and online marketing. Many of these companies, for instance, fail to capture more followers on social media once they make accounts and experience the first wave of friends/family followers.
“Just about every business has tried out Facebook or Twitter,” Clark says. “If they don’t see results immediately they will likely give up. Social media platforms are littered with these ‘graveyard assets’ that don’t do anything except make a business look abandoned. This is why it is essential for content marketers to explain their strategies, deliver systems, and why they do what they do for clients.”
According to an article on Business 2 Community, fledgling companies often ask the “What’s in it for me?” question before giving content marketing a chance. What am I investing in? How will I know if content works? What will content marketing do for my brand? These questions, when asked to an effective content marketer, are easily answered. For one, Clark says content marketing is an around-the-clock approach to staying engaged with consumers. The Internet never sleeps, which means businesses have possibilities to raise brand awareness at every hour of the day.
Cost is another major concern for businesses starting off in the realm of content marketing. How does one charge for a Facebook post or a tweet? The answer is to measure results and to ensure that content marketers are actively pursuing new leads and publishing content. Unlike a billboard or windshield wiper flyer promotion, online campaigns are easy to track via analytical tools. Clark says this is pivotal for marketers because it can show what is working and what needs improved.
Analytics, boosts in Facebook followers, and a blog’s readership are easily tracked by clients. They can use this information alongside revenue numbers and leads to judge the effectiveness of their content marketers.
Content marketing is a multi-functional approach to capturing interest on the Web. Other than blogging and creating social media posts and schedules, Grammar Chic, Inc. creates email content, press releases, articles for websites, and other resources that are capable of reinvigorating a client’s online exposure.
“Content creation requires curating and consistent effort,” Clark explains. “Every client has different needs and niches, though businesses should only shell out their marketing budgets if they see measurable results and still have a say in what gets published.”
Still curious about what content marketing can do for businesses? Grammar Chic, Inc. is an available resource. Give the content experts a call at (803) 831-7444 or send an email to firstname.lastname@example.org. Interested parties are also encouraged to check out the content specialists’ online flipbook.
ABOUT Grammar Chic, Inc.
Grammar Chic, Inc. is a full-service literary consultancy that provides writing and editing talent to a diverse clientele. Led by President and Editor-In-Chief Amanda E. Clark, Grammar Chic's team offers its expertise to clients in the creative, business, and academic fields. The company accepts a wide range of projects and often drafts resumes, press releases, Web content, marketing materials, and ghostwritten creative pieces. To learn more about Grammar Chic, Inc. and the services that its team offers, visit www.grammarchic.net. Interested individuals are invited to "like" the company's Facebook page and follow @GrammarChicInc on Twitter.
Press Release Source: AB Newswire